72 Seasons

Metallica don't do subtle. Neither did we. Studio BLUP were staging a live takeover of London's Outernet to mark the release of 72 Seasons, one of the biggest heavy metal albums in years. They needed 3D visuals and motion work that could hold its own on 8K screens in one of the most high-footfall venues in the city. Not decorative. Visceral. The album's visual world is defined by charred material, burnt edges, and the texture of things that have been through something. SeasonOne treated that not as a reference but as a brief. The 3D work needed to feel like it had the same weight as the music: dense, physical, earned. Anything too clean or too digital would have killed the atmosphere entirely. We built 3D animations and visual assets for the Outernet's 8K screen environment in close collaboration with Studio BLUP, then produced the event film, shot and cut for their promotional campaigns post-launch. The takeover ran at full scale across the Outernet's screen network. The content went on to extend the reach of the activation well beyond the night itself. When one of the world's biggest bands takes over one of London's most visible screens, the work has to be as loud as the music. This one was.